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This edition of Issues & Trends is sponsored by

WVU IMC

March 05, 2012
Job of the Day: Carolinas HealthCare System, N.C. - Assistant Vice President, Public Relations

WHAT'S MAKING NEWS

Google’s New Privacy Policy: What Has Changed and What You Can Do About It
Wired
 
The Wall Street Journal
 
The Washington Post
 
Forbes
 
MIT Sloan Management Review
 
CNNMoney
 
Harvard Business Review
 
Bloomberg BusinessWeek
Related: How Twitter Broke TwitterThe Incidental Economist
 
AllTwitter

PRSA IN THE NEWS
 
The New York Times
 
WVU IMC

When sharing via Twitter, please use the #PRSAIssuesTrends hashtag.

JOBS OF THE WEEK
PRSA Digital Impact
ComEd, Ill.
 
Carolinas HealthCare System, N.C.  
 
Cvent, Inc., Va.
 
Crosby-Wright, Ariz.
 
Dartmouth College, N.H.
 
Chesapeake Energy, Texas
 
Rider University, N.J.
 
ITT Exelis, Utah
 
Kellen Company, Ga.
 
Davis & Company, N.J.
 
PartnersCreative, Mont.
 
Pepco Holdings, Inc, D.C., N.J.
 
JOBCENTER EMPLOYER DEALS

Jobcenter Offers Discounted Pricing for Colleges and Universities
PRSA makes it cost-effective for colleges and universities to post jobs to Jobcenter. By posting a job for $150, colleges and universities can reach the most qualified, experienced and dedicated educators, public relations directors and communications managers. PRSA Jobcenter has permanently discounted prices on job postings from colleges and universities. 
 
 
Jobcenter Is the Discount Staffing Solution for Niche Organizations 
Find the most qualified and targeted public relations and communications professionals from a resume database of 10,000-plus candidates. PRSA provides a 25 percent discount on job postings for:
  • Public relations agencies.
  • Nonprofit organizations.
  • Government organizations.
  • Health care organizations.
Resume access is free for the month that your job is posted. Contact Richard Spector at (212) 460-1406 for the discount code. Custom packages also are available.
 
 
Reach Health Care Communications Professionals at a Discount Rate
Browse a resume database of public relations and communications professionals ready to interact with physicians, nurses, managers, administrators and patients. When job seekers search Google for “public relations” jobs, PRSA Jobcenter ranks first. Our site receives 80,000 page views and 20,000 unique views a week. Contact Richard Spector at (212) 460-1406 to learn about special prices for hospitals, nursing homes, rehabilitation facilities, health maintenance organizations (HMOs), psychiatric facilities and community health centers.
 
 
GRADUATE PROGRAM PARTNER CORNER

Learn KSA’s for a Career in Integrated Marketing Communications
Your employer asked you to prepare an integrated marketing communications program, and you’re not quite sure of all the components. West Virginia University’s Integrated Marketing Communications program guides you on the skill sets needed to successfully integrate the advertising, public relations, direct marketing and sales promotion aspects of a program, while aligning them with your company’s strategic goals and creating measurable outcomes. It takes a bit of high-level thinking and being a marketing communications maestro to orchestrate all the pieces. Read more.
 
 
CAREER ARTICLES

Job Search Entrepreneurism
By Peter Weddle
Courtesy Weddle's Newsletter
 
There’s no doubt that LinkedIn has forever changed the way job seekers package their experience for potential employers. How many of us have dreaded that message saying that our LinkedIn profile is only 30 percent complete? What do we do? We get recommendations from our former employers and colleagues. We also focus on our personal branding. But it’s not enough. According to Peter Weddle, being a “career entrepreneur” is a three-step process that includes personal development, personal branding and personal selling. Read more.
 
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